1950s

The launch of the XK150 was a major event for Jaguar in North America and it switched its advertising contract to the New York based Cunningham and Walsh agency to try and ensure the maximum impact. In turn, they chose avant-garde Austro-Hunagrian artist Rene Bouche to create a series of very colourful, highly stylish adverts designed to present the car as attractively as possible. In particular, the idea was for the car to be seen amongst affluent sophisticated people -the sort of people Jaguar would like as customers