1960s

As with all British sports cars, America was the biggest market, but also
the hardest to crack. Getting the advertising right was key. So, in 1963, a completely new approach was adopted to try and sell more Lotus sports cars. Instead of the regular headline, picture and a few facts and figures like any standard advert, the company's West Coast distributor began a series of adverts in the mass circulating Road and Track magazine featuring highly stylish sketches by Californian artist Jon Dahlstrom. These were accompanied by small essays by marketing specialist Jim Bottomly and each advert also had a curious, mischevious headline, designed to intrigue the reader